Selling on your own means handling pricing, marketing, showings, negotiation, and paperwork by yourself, on top of your regular job. It also means the liability sits with you: making sure everything in your listing is accurate, and knowing what has to be disclosed to a buyer and what doesn't. A REALTOR® takes that risk on along with the rest of the work, and negotiates on your behalf instead of against you. This report breaks down what an agent actually does during a sale.